Privacy & Policy

ATA website privacy policy

Privacy Policy of www.atatex.com

This website collects some Personal Data from its Users.

Personal Data collected for the following purposes and using the following services:

Analytics

Google Analytics, Google Analytics with anonymized IP, Display Advertising extension for Google Analytics, Google AdWords conversion tracking

Personal Data: Cookies and Usage Data

User ID extension for Google Analytics

Personal Data: Cookies

Contacting the User

Contact form

Personal Data: name, last name, company name, email, phone number

Mailing list or newsletter

Personal Data: email address, first name, last name

Content performance and features testing (A/B testing)

Google Website Optimizer

Personal Data: Cookies and Usage Data

Data transfer outside the EU

Data transfer from the EU and/or Switzerland to the U.S based on Privacy Shield, Data transfer to countries that guarantee European standards, Data transfer abroad based on consent, Data transfer abroad based on standard contractual clauses and Other legal basis for Data transfer abroad

Personal Data: various types of Data

Displaying content from external platforms

Google Maps widget

Personal Data: Cookies and Usage Data

Interaction with external social networks and platforms

Facebook Like button and social widgets, Twitter Tweet button and social widgets, LinkedIn button and social widgets

Personal Data: Cookies and Usage Data

Remarketing and behavioral targeting

AdWords Remarketing, Remarketing through Google Analytics for Display Advertising

Personal Data: Cookies and Usage Data

Further information about Personal Data

Analysis and predictions based on the User’s Data (“profiling”)

The Owner may use the Personal and Usage Data collected through this website to create or update User profiles. This type of Data processing allows the Owner to evaluate User choices, preferences and behaviour for the purposes outlined in the respective section of this document.

User profiles can also be created through the use of automated tools like algorithms, which can also be provided by third parties. To find out more, about the profiling activities performed, Users can check the relevant sections of this document.

The User always has a right to object to this kind of profiling activity. To find out more about the User's rights and how to exercise them, the User is invited to consult the section of this document outlining the rights of the User.

Personal Data collected through sources other than the User

The Owner of this website may have legitimately collected Personal Data relating to Users without their knowledge by reusing or sourcing them from third parties on the grounds mentioned in the section specifying the legal basis of processing. Where the Owner has collected Personal Data in such a manner, Users may find specific information regarding the source within the relevant sections of this document or by contacting the Owner.

Unique device identification

This website may track Users by storing a unique identifier of their device, for analytics purposes or for storing Users' preferences.

The Service is not directed to children under the age of 13

Users declare themselves to be adult according to their applicable legislation. Minors may use this website only with the assistance of a parent or guardian. Under no circumstance persons under the age of 13 may use this website.

Automated decision-making

Automated decision-making means that a decision which is likely to have legal effects or similarly significant effects on the User, is taken solely by technological means, without any human intervention.
This website may use the User's Personal Data to make decisions entirely or partially based on automated processes according to the purposes outlined in this document.
This website adopts automated decision-making processes as far as necessary to enter into or perform a contract between User and Owner, or on the basis of the User’s explicit consent, where such consent is required by the law.

Automated decisions are made by technological means – mostly based on algorithms subject to predefined criteria – which may also be provided by third parties.

The rationale behind the automated decision making is:

  • to enable or otherwise improve the decision-making process;
  • to grant Users fair and unbiased treatment based on consistent and uniform criteria;
  • to reduce the potential harm derived from human error, personal bias and the like which may potentially lead to discrimination or imbalance in the treatment of individuals etc.;
  • to reduce the risk of User's failure to meet their obligation under a contract.

To find out more about the purposes, the third-party services, if any, and any specific rationale for automated decisions used within this website, Users can check the relevant sections in this document.

Consequences of automated decision-making processes for Users and rights of Users subjected to it

As a consequence, Users subject to such processing, are entitled to exercise specific rights aimed at preventing or otherwise limiting the potential effects of the automated decisions taken.

In particular, Users have the right to:

  • obtain an explanation about any decision taken as a result of automated decision-making and express their point of view regarding this decision;
  • challenge a decision by asking the Owner to reconsider it or take a new decision on a different basis;
  • request and obtain from the Owner human intervention on such processing.

To learn more about the User’s rights and the means to exercise them, the User is invited to consult the section of this document relating to the rights of the User.

Contact information

Owner and Data Controller

ATA S.r.l. - V.le del Lavoro, 26/28 - 20020 Arconate (MI) - Italy

Owner contact email: ata@atatex.com

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